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서울사이버대학교(www.iscu.ac.kr) - 학교법인 신일학원 서울사이버대학교(www.iscu.ac.kr) - 학교법인 신일학원

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AI서비스마케팅학과(교수진소개)

AI서비스마케팅학과 사진

High Tech + High Touch

Digital Service Transformation

AI, 빅데이터, 콘텐츠디자인 역량 기반의 융합 교육과정을 통해 세밀하고 맞춤화된 개인화 터치(customized touch)기법을 서비스마케팅에 접목하여고객만족은 물론 인간의 삶을 윤택하고 풍요롭게 하는 리더십을 추구한다.

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박아름 교수

주요경력 경희대학교 경영학박사(경영정보시스템전공)
담당과목 AI로봇과챗봇서비스
연락처 02-944-5766
교수진소개 상세보기이며 학력, 경력, 주요연구실적, 담당교과목을 나타내는 표입니다.
학력 - 경희대학교 경영학박사(경영정보시스템전공)
경력 - 현) 서울사이버대학교 AI서비스마케팅학과 전임교수
- 용인예술과학대학교 조교수
- 경희대학교 빅데이터연구센터 연구교수
- 서울과학기술대학교, 경기대, 단국대학교 강사
- 고려사이버대학교, 경희사이버대학교,서울디지털대학교 강사
- (주)벤플
주요연구실적 *Projects and Grants
-2023.06-2026.05. “Study on development of knowledge graphs for data-driven generation of Korean Wave dance content: Application of character dance technique”, National Research Foundation of Korea, [Project Manager].
-2017.09-2021. 02. "Leveraging big data and AI to study the fourth industrial revolution", National Research Foundation of Korea
-2021.04-2021.10. “Development and Operation of an Educational Program to Nurture Talent for Bigdata”, Korea Data Agency, Ministry of Science and ICT, [Project Assistant and Lecturer, Data Analysis using R].
-2019.04-2019.09. “Development and Operation of an Educational Program to Nurture Talent for Bigdata”, Korea Data Agency, Ministry of Science and ICT, [Grand Prize Winner, Project Assistant and Lecturer, Data Analysis using R and Data visualization using Tableau].
-2018.05-2018.09. “Development and Operation of an Educational Program to Nurture Talent for Big data”, Korea Data Agency, Ministry of Science and ICT, [Project Assistant and Lecturer, Data Analysis using R and Data visualization using Tableau].
-2014.12-2017.08. "Big data research centered on Homanitas", National Research Foundation of Korea.

*Papers
- "Use of internet-of-things for sustainable art businesses: Action research on smart omni-channel service", Sustainability (indexed in SSCI), role: sole author, 2023.
- "Examining AI and systemic factors for improved chatbot sustainability", Journal of Computer Information Systems (indexed in SCIE), role: primary author, 2023.
- "The impact of autonomous virtual work environments on job satisfaction and organizational effectiveness", APJIS (indexed in SCOPUS), role: corresponding author, 2023.
- "Art-Tech performance case study for 'the Korean Wave' business growth", The Journal of the Convergence on Culture Technology (indexed in KCI), author role: first author, 2023.
- "A study on the creative process of creative ballet through motion capture technology", The Journal of the Convergence on Culture Technology (indexed in KCI), author role: primary author, 2023.
- "The effects of mobile accommodation app quality perception on continual use intention through expectation confirmation and satisfaction", The International Journal of Advanced Culture Technology (indexed in KCI), author role: first author, 2023.
- "Comparative analysis of low fertility policy and the public perceptions using Text-Mining methodology", Journal of Digital Convergence (indexed in KCI), author role: corresponding author, 2021.
- " Structural power of platform business and regulatory policy changes: focusing on ‘Coupang’", Journal of Regulation Studies (indexed in KCI), author role: corresponding author, 2021.
- "Blockchain technology and application", Journal of The Korea Society of Computer and Information (indexed in KCI), author role: co- author. 2021.
- "Why sometimes the largest SNS cannot sustain themselves?"(Sustainability, MDPI AG, 공저, 2020)
- "A Trend of Artificial Intelligence in the Healthcare"(한국콘텐츠학회논문지, 한국콘텐츠학회, 교신저자, 2020)
- "Trend of Technology in Video Surveillance System"(컴퓨터정보학회, 공저, 2020)
- "Healthcare service analysis using big data"(컴퓨터정보학회, 주저자, 2020)
- "Application of AI based Chatbot Technology in the Industry"(컴퓨터정보학회, 주저자, 2020)
- "A Study on the Industrial Application of Image Recognition Technology"(한국콘텐츠학회논문지, 한국콘텐츠학회, 교신저, 2020)
- "Business Model Innovation for IoT Service", , Journal of Theoretical and Applied Information and Technology (indexed in SCOPUS), author role: first author, 2019.
- "How to Sustain Smart Connected Hospital Services: An Experience from a Pilot Project on IoT-based healthcare Services", Healthcare informatics research, Korean Society of Medical Informatics , 공저, 2018.
- "Customer-Driven Smart and Sustainable Interactions in Conventions: The Case of Nestl?’s Smart Button Adoption", Sustainability, MDPI AG, 공저, 2017.
- "Action Research on Development and Application of Internet of Things Services in Hospital", Healthcare informatics research, Korean Society of Medical Informatics, 공저, 2017.

*Books
- "더미를 위한 디지털 마케팅"(시그마북스,2018)
담당교과목 생성형AI마케팅전략 , 오퍼레이션관리 , AI로봇과챗봇서비스
상기 콘텐츠 담당부서 교무팀 (Tel : 02-944-5224)

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